Tandemwave

CASE STUDY /2025

Aero Frame

Client:Aero Frame Cycles

Scope:Packaging · Product Visualisation

Launch packaging and 3D visualisation for a carbon-frame bike — unboxing as premium as the ride.

The challenge

Aero Frame engineered a superbike but shipped it in generic boxes with stock renders. For a premium price, every touchpoint — box, manual, configurator — had to feel engineered too.

Our approach

We designed structural packaging that cradles the frame like an instrument case, built a real-time 3D configurator for colourways, and art-directed studio photography with surgical rim-lighting.

DELIVERABLES

  • Structural packaging & unboxing system
  • 3D product configurator
  • Studio photography series
  • Owner manual & print suite

OUTCOME

Pre-orders exceeded the first production run, and unboxing videos from buyers became an unexpected second marketing channel.

Related work

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