Tandemwave

CASE STUDY /2025

Ember Muse

Client:Ember Muse Records

Scope:Branding Identity · Visual Design

A fiery identity and art-direction system for an independent label — portraits, covers and stage visuals with one unmistakable glow.

The challenge

Ember Muse signed genre-bending artists but looked like everyone else: templated covers, inconsistent photography, no visual thread between releases. They needed an identity as bold as their roster.

Our approach

We created the "ember grade" — a signature colour treatment blending tungsten warmth with motion blur — then codified it into cover templates, portrait direction and stage visuals so every release, shoot and show feels like the same world.

DELIVERABLES

  • Label identity & logo system
  • Cover art direction for 6 releases
  • Artist portrait series
  • Stage & merchandise visuals

OUTCOME

First-week streams on the rebranded releases doubled the label average, and the portrait series was picked up by two music publications.

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